What Exactly Is CPA Affiliate Marketing?
CPA Affiliate Marketing is one of the best ways to get started online and making money. You (as a publisher) are promoting offers from within a CPA Network to a targeted audience in hopes that they take the necessary actions which in turn make you money.
The actions that they take can range from an email submit, zip code submit, free trial offer all the way up to a sale of a product. The best part about it is that you don't need any type of product to get started as you will have an array of products and services to choose from within the affiliate network.
Step 1: Selecting a CPA Affiliate Network When it comes to making money and MAKING MONEY, it boils down to two specific things. The first one being the right network and the second being the right offer. Choosing the best network to run with can seem like a daunting task just because not all networks will be created equally. When selecting a network you want check out that networks reviews. What you are looking for in these reviews are: Frequency of payout, (monthly, bi-weekly, weekly), do they pay on time, what type of offers they promote, are they trustworthy? This will save you a lot of time and headache if you do your due diligence before joining just any CPA Affiliate Network. Once you've joined a top-tier network, now it's time to choose a good offer to promote.
Step 2: Choosing the Right Offer Choosing a good offer to promote is easier than you think. Your best friend in finding out if an offer is hot or not is to use Google. You should type some variation of keywords into the search box and check for two things: If there are more than five to seven ads showing and how high the EPC (Earings Per Click) are within the affiliate network. Google is your friend when it comes to market research for paid advertising. You want to make sure that people are actually spending money in this market before you start promoting. There is nothing worse than promoting an offer and no one is spending money in that said market. Understand that by you having a high EPC is a good thing. This means, in a nutshell, that there are other affiliates promoting this offer and they are getting really good conversions on that particular offer. Remember that not all networks are created equally and you will need to find the right network and the right offer that you believe will convert the best.
step 3: Selecting A Traffic Source That Converts Knowing where to either buy your traffic from or how to get free targeted traffic that converts, always raises questions. If you are starting out and on a budget then the free traffic route may be the best option for you. You can use Article marketing, Blogging, Social Media, SEO to name a few. Paid advertising will allow you to see almost immediate results and is almost instant traffic within minutes. Using advertising platforms such as Facebook Ads, Google Pay-Per-Click, Media Buys, Cost Per View advertising and Pay Per View advertising mediums are a great way to start.
Step 4: What You Track Gets Measured Having a tracking system and split testing is essential in this business. When you are testing which traffic source, ad headline, graphic, color and offer converts better you always want to make sure that you are tracking your data. By not doing so you are literally flushing your time ad or money down the sink. Optimizing your paid advertising efforts will help you increase your profits and lower your ad spend. By doing this you can spend less and make more money, however you must understand whats converting and from where. Remember, you won't win the game if your are not keeping score.
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