Band marketing is important for any band in order to get themselves known and to earn money in the music industry. In this article we will look at 3 of the most powerful band marketing strategies.
The Email List
The email list is the most essential band marketing technique. You are more likely to sell your band merchandise to 100 people on an email list, than 1,000 people on your Facebook fan page. Email list subscribers are very loyal people and have specifically stated an interest in your music by signing up to your list.
The website of your band should make it a priority to get people to join your email list. A good way to increase the number of subscribers is to offer them an incentive to signup. This could include a free download of one of your music tracks.
When you have a strong email list built up, you should regularly send out emails offering your subscribers exciting news and interesting free content. Develop a relationship and trust with your fans and when you do want to sell them your music at a later date then they will be much more open to this.
To successfully manage a large email list, it is worth signing up to an email list service that can handle the subscriptions for you. On my website I use AWeber. When people sign-up to my list, AWeber automatically handles the subscription and sends the visitor a link to download my free ebook. You can easily set up AWeber to do something similar for your band.
Social Networking
Social marketing is a powerful band marketing technique. Some bands only use one or two forms of social marketing but your band should make use of as many social networking sites as possible.
Therefore, it is important to maintain up-to-date Facebook, Twitter, YouTube, and MySpace profiles at a minimum. Use each of these forms of social networking to try and capture the email addresses of your fans. The more avenues of band promotion you take advantage of, the greater your email list will become.
YouTube is a form of social networking that bands should use more as part of their band marketing strategy. YouTube videos have the potential to quickly go viral and get thousands of views across the Internet. Make sure your videos are of high quality and contain unique content. It is also important to select the right keywords for your video title in order to maximise its standings in the YouTube search. Take a look at some popular music videos on YouTube to get some ideas.
Your Own Website
Your central band marketing strategy should be your band website. On your website you can integrate all forms of social networking together. You have complete control over your own website and can communicate your own unique message. You do not have to stick to the generic templates put in place by other social networking sites.
It is important that you have a clearly visible email newsletter sign-up box in the sidebar of your website. Also include an audio player, photos, blog posts, news updates, a calender and an online store.
There is a website template called the Band WordPress Theme which includes all these features for you so that might be worth investigating as part of your bank marketing strategy.
For more on the Band WordPress Theme, and to access a free band promotion ebook, check out the author's Band WordPress Themes [http://www.bandwordpresstheme.com] website.
The author also has a Band Marketing Hubpage.
Article Source: http://EzineArticles.com/?expert=Adam_J_Nicholson
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