One of the downfalls of advertising on Twitter is that targeted ads are a challenge. Twitter doesn't ask its users for a lot of personal information, which means it can be hard to study people and find out the kind of information that helps advertisers.
However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.
This tool goes through a person's tweets and uses it to determine all kinds of important information, from their age to their gender to their location. It relays all that information back to businesses, who can use it to make sure that the right people are seeing their ads.
Leadsift also allows businesses to compare ad effectiveness, and to see what kind of people are most attracted to the kinds of ads they're currently displaying. It will help them to increase their click through rate significantly, and will also help them to figure out why their ads aren't getting clicks.
This tool has already been tested by a number of companies, and the results they've achieved have been fantastic. They saw a massive CTR increase, and were able to get all the information about customers they needed. It's likely that even more companies will come to depend on this tool now that it's widely available.
Businesses have wanted this kind of information from Twitter users for a long time, and now they have it. It's clear that there was a need for a tool like this, and it's fantastic that LeadSift has filled that need. Twitter should be a lot more enticing to advertisers now.
The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.
However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.
This tool goes through a person's tweets and uses it to determine all kinds of important information, from their age to their gender to their location. It relays all that information back to businesses, who can use it to make sure that the right people are seeing their ads.
Leadsift also allows businesses to compare ad effectiveness, and to see what kind of people are most attracted to the kinds of ads they're currently displaying. It will help them to increase their click through rate significantly, and will also help them to figure out why their ads aren't getting clicks.
This tool has already been tested by a number of companies, and the results they've achieved have been fantastic. They saw a massive CTR increase, and were able to get all the information about customers they needed. It's likely that even more companies will come to depend on this tool now that it's widely available.
Businesses have wanted this kind of information from Twitter users for a long time, and now they have it. It's clear that there was a need for a tool like this, and it's fantastic that LeadSift has filled that need. Twitter should be a lot more enticing to advertisers now.
The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.
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