Why Over $80 Billion Will Be Spent On E-Commerce This Year

By Adam Noah


Just five or six years ago, there was only a small amount of the population that was actually using smartphones. People were still conditioned to use traditional phones with buttons that only showed the caller ID and a few other bits of information. Today, smartphones are becoming the standard for all phones that are produced by cellular companies, which is why e-commerce businesses should be very attentive.

Although applications were developed in order to generate interest in what their websites had to offer, it is technology that allows people to use the web browsers built into their smart phones, and the ability of the websites to allow mobile users to navigate and purchase products easily, that has made it possible for over 20% of all e-commerce sales to be accomplished using smartphones today.

Where Are Most Of The Sales Coming From - Most of the sales that are being purchased with mobile phones are, not surprisingly, coming from eBay and Amazon. That is because they are the primary sources for discount products that people are conditioned to buy from. Therefore, as you would guess, they will also navigate to the stores using their mobile phones. Since so many products are available on either of these websites, and they have been modified to allow mobile users to quickly purchase products with their phones, they are the leaders, accounting for most of the 20% or over $80 billion in sales that will be generated in 2014.

This is something that Amazon and eBay have definitively changed on their own websites, making it very easy for customers to login, purchase what they want, and be done within minutes. Although desktop online sales are still leading the pack because more people find it easier to navigate a website from a larger screen with the mouse, the increase in mobile sales, especially in 2014, shows that this area of e-commerce is growing rapidly.

The answer to this question is very simple. Cell phones today, specifically smartphones, have advanced to the point where it is very easy to make purchases by sliding in tapping your screen. Large companies like Amazon and eBay have modified their websites so that users can easily purchase the products that they want in just a few moments with ease.

Today, cellular technology has moved forward at lightning speed, providing larger screens and more options, allowing people to make purchases very easily from their cellular phones. In order to ride this trend, and tap into mobile users that are more likely to purchase using their cellular phone, here are a few tips that you can use to tap into this trend of people buying with mobile devices that can certainly improve your bottom line.




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